Axel Winter

I build platforms and businesses at the intersection of AI, luxury retail, and consumer technology across Asia.
Today I operate in a dual role that combines corporate strategy with venture building. As CEO of Xponential — a joint venture I co-founded between Siam Piwat Group and my firm, Pivot Digital — I’m building the ONESIAM SuperApp into a SaaS platform for luxury retail ecosystems. This is a rare model: I operate as co-principal and equity partner, not just executive.

As Chief Digital Officer at Siam Piwat Group — home to Siam Paragon and ICONSIAM — I lead enterprise-wide AI transformation, reporting directly to the Group CEO. I represent the group globally, most recently as the sole executive from a Thai retail group selected for the inaugural Shoptalk Luxe in Abu Dhabi, alongside leadership from LVMH, Kering, and BCG.

Through Pivot Digital, I take on select strategic advisory engagements — having delivered multi-year programs for some of Thailand’s and the region’s largest conglomerates and financial institutions.

At Alpha Founders Capital, I invest in and mentor seed-stage founders building the next generation of platforms in FinTech, RetailTech, and AI.

Previously, I built Central Group’s technology organization from the ground up — digital, AI, data, product, and engineering — driving the transformation behind one of Asia’s largest retail IPOs. The team I built, now known informally as Thailand’s “CTO Mafia,” today leads technology at LINE, Agoda, Kasikorn Bank, True, and Siam Cement Group.

Before that, I held leadership roles at Standard Chartered (Global Head of Enterprise Architecture, driving a $1B+ digital strategy across 33 markets), GE Capital (Global Chief Architect and CTO Asia), Cisco (CTO Asia), Deloitte, and Accenture. My career began in the 1990s by pioneering internet infrastructure across Southeast Asia.
My focus: building platforms that endure, applying AI to create measurable business transformation, and participating in the upside of what I build.

I selectively take on advisory engagements and board roles through Pivot Digita

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